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Most teams think they track competitor ads with occasional checks, but real competitive ad intelligence means continuously understanding what competitors say, to whom, across every channel.
Understanding what and how your competitors are advertising on LinkedIn is one of the most valuable things a B2B marketing team can do.
Google captures high purchase intent, making competitor ads one of the strongest strategic signals for marketers.
One of the fastest ways to improve your paid social performance isn't testing endlessly from scratch. It's understanding what's already working in your market.